about ethik
"The only way to do great work is to love what you do."
Maya Angelou
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ethik is a conscious branding and creative agency for social impact
We’re here to help mission-driven companies, organizations, and entrepreneurs build deep connections with their audiences by elevating their greater social purpose — their /’eTHik/ — to the forefront of their stories.
Rather than spending months behind-the-scenes on expensive discovery and deliverables, our partnerships are collaborative right from the start. Through focused sprints, client co-creation, and team integration, we create brand language, visual identities, storytelling frameworks, and campaign ideas that are actionable, affordable, effective, and inspiring.
creativity can change the world
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creativity can change the world
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creativity can change the world 〰️ creativity can change the world 〰️
Culture is everything
Not only do we help our clients advance social change, we’re committed to doing the same — by building a healthier and more sustainable community where creatives can thrive.
Many of us come from big agency environments where toxic cultures and unrealistic expectations made us feel like cogs in a machine. And we can tell you from experience: it’s nearly impossible to do great creative work, or find a sense of fulfillment, when your worth is measured by KPIs rather than intuition, connection, and meaning.
Our ambition at ethik is to give our team the space, autonomy, and sense of belonging we need to flourish — without having to compromise our mental health, or our unique personalities, along the way.
PRINCIPLES
How we show-up
These are a few of our /‘eTHiks/: the principles and practices that guide how we think, act, and work. Not only do we hold ourselves to these tenets, but we also encourage—and expect—the same from our clients.
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Trust the process to know where you’re heading, but trust your intuition to know when you get there.
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Keep a curious mind toward beliefs, a critical eye toward systems, and a compassionate hand toward people.
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Speak with clarity, act with integrity, and create with wonder.
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Embrace the paradox in everything—it’s usually the closest thing you’ll find to the truth.
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Don’t wait for someone else to take that first wild leap of imagination, but always invite them along for the ride.
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Remember that in the grand scheme of things, “what we make matters enormously, and it doesn’t matter at all.” - Liz Gilbert
PRINCIPLES
EXPERIENCE
We’ve done the work
As an official agency, ethik is still a fledgling.
But as a hand-picked group of senior-level strategists and creatives from major global brands and agencies, like VML, IDEO, CVS, and other famous initials, we bring decades of learning, experience, and understanding to every client we partner with — including the ones listed here.
